Emma Adair

Principal Consultant

About me:

I began my career as a nurse, working in physical health, mental health and addictions. I left nursing to become a specialist operational manager, working with rough sleepers and those with multiple and complex needs and developing regional services for victims of human trafficking. This then led to developing an interest in criminology and psychology with a focus on desistance theories.

I felt that I needed to understand operational design and business development in all these fields so I could genuinely support a service to transform delivery to high performance and a service that matters. I studied computer science and astrophysics in my spare time (before I had children…) and now have a keen interest in application design.

I joined 4OC because of shared values and their professional approach to making a positive difference. They are lovely to work for!


Listening and building relationships; Simplifying complex activities; Understanding the whole picture


People not doing what they say they will do; Fortnite and Destiny; Beetroot

What do you do when you’re not working

Gardening and reading. I also love taking my teenage boys outdoors to get them off their games and actually have a conversation with them…