Who We Are

  • Izzy Theodoreson
    Project Support Analyst
    Izzy Theodoreson
    Project Support Analyst

    Izzy has recently joined the team as a Project Support Analyst and has been working closely as part of the Business Support Hub. She is enthusiastic and highly organised with experience managing and manipulating data. Izzy has been developing her project-based and data management skills whilst getting to experience client-facing meetings and jumping into numerous internal projects.

    Izzy graduated in 2017 from the University of South Florida with a degree in Health Sciences. She has previously worked with Step Forward, a high achieving apprenticeship provider, as the sole Compliance Associate managing the learner evidence auditing processes, exams & achievements, and finance actions for the organisation.

  • James Underhay
    Associate Managing Consultant - Health/Operations
    James Underhay
    Associate Managing Consultant - Health/Operations

    James is an experienced executive director, including at Deputy Chief Executive level. He has held senior roles in Public, Private and Third Sector organisations, and fully understands that pressures and challenges of leading complex businesses particularly through times of change.  

    With in-depth Operational, Commercial and Strategic Management experience, James has successfully led large scale and global change programmes delivering real operational performance and financial benefits, always against a backdrop of excellent programme Governance. With a specific focus on cultural change, James ensures that people are at the heart of any change and are fully engaged from the outset. 

    James has worked in the NHS, Health and Social Care, Transport and Logistics, and in several consulting roles.

  • Mark Frazer
    Managing Consultant
    Mark Frazer
    Managing Consultant

    Mark is an experienced Change Manager with extensive experience in creating target operating models and technology enabled business cases for business transformation projects, across both private and public sectors. Over 12 years experience in business consulting, working on small, medium and large change programmes. Mark has led on major ICT projects managing the end-to-end project life cycle from Business Case stage through to design and implementation.


    Mark has previously worked for Capita and Atos, servicing clients in the private sector such as Cancer Research UK and Camelot (The National Lottery) as well as London Borough Councils including London Borough of Barnet.

  • Annie Bramley
    Business Consultant
    Annie Bramley
    Business Consultant

    Annie is a Business Analyst with over 20 years experience in solution development and business change programmes across public and private sector operations.  She is skilled in gaining a detailed understanding of operational processes and business requirements and producing as-is and to-be business process models.  She works closely and collaboratively with operational, solution and technical teams to develop solutions and improvement initiatives which focus on the customer, improve efficiency and optimise technology.

    Whilst working at Capita, Annie was involved with numerous internal BPR programmes, (including Teachers’ Pensions, Lambeth Council Housing Benefits and Metropolitan Police Pensions) and solution design for DCC Smart Metering, BBC TV licensing, multiple local authorities, Gas Safe, and HR and Payroll for Northern Ireland Civil Service and the BBC.

  • Bal Sandhu
    Managing Consultant
    Bal Sandhu
    Managing Consultant

    The delivery of organisational change requires high degrees of drive and dedication to the outcomes over an extended period of time. Bal has proven, through a number of large public sector service delivery change proammes, his ability to ensure programmes of change and business case developments are delivered in the required timescales to the required level of quality. Bal has worked on a broad range of business transformation programmes, including complex enterprise system implementations and public sector service improvement programmes.

    As well as a proven track record in delivering programmes on time and to cost, Bal brings extensive change management expertise to 4OC’s clients to maximise the benefits to operational business. He has previously worked for Accenture and Axon and for clients including Transport for London and the London Councils.

  • Andrew Smith
    Managing Consultant
    Andrew Smith
    Managing Consultant

    Andrew has significant experience of designing transformation projects, identifying service improvement and significant savings opportunities, including bid writing, business case development, financial benefit modelling, IT system design, organisational design and culture change.

    He is a Lean Six Sigma Green Belt experienced operational manager in environmental services, holding senior management positions in horizon planning, budget management, performance management, continuous improvement and service and workforce development. He's also PRINCE2 Practitioner qualified, successfully delivered transformation projects saving over £23 million for services such as Waste and Recycling, Street Cleansing, Environmental Health and Engineering. He's an all round good egg and does good dance at parties.

  • Catherine Cross
    Development Director
    Catherine Cross
    Development Director

    Catherine’s significant experience in senior operational roles, up to Executive Director level, means that she understands the pressures of balancing the duties of the day job with the management of change.

    Catherine has over twenty years experience of leading and delivering transformational large-scale change for the NHS, Local and Central Government and the private sector. This has been achieved by developing and delivering complex change programmes which have driven service improvement, reduced demand on services, increased revenue, and substantial cost.

    Now Catherine plays football, proper 11 aside football – she’s too old – we keep telling her…..She’s also a fantastic cook, if she and her husband Michael ever invite you for dinner, do not pass up the opportunity.

  • Andy Lovell
    Technical Architect
    Andy Lovell
    Technical Architect

    Too often, people will spend time raising issues or risks without putting any solutions forward. In my experience the person raising the issue normally has the most knowledge on the subject and would know a number of ways of mitigating it. Good communication involves listening as well as talking, whilst working on disputes I find that different parties bring different issues and solutions to the table.

    Listening to their concerns and abilities presents solutions that although seem obvious are often missed. Andy has Worked in many roles with Capita, LUL, Network-si, from trouble shooting issues through making on the fly incident management decisions, to producing detailed design documentation.

  • Adrian Firth
    Senior Business Consultant
    Adrian Firth
    Senior Business Consultant

    Adrian joins the team with over 12 years’ experience in varied roles across public and private sector environments with a focus on social and primary care, homelessness, housing and building services settings.

    Well-versed in systems requirements and procurement, systems implementation, benefits realisation, service redesign, restructure and transformation programmes.

    Sensitive to the challenges and impact that change almost certainly has on an organisation, Adrian centres on nurturing engagement, bringing the business on the journey, adapting to the inevitable challenges, and leaving the business in better shape than when he came.

  • Matt Wells
    Head of Business Growth
    Matt Wells
    Head of Business Growth

    Matt has over 20 years experience in senior operational and business development roles in the UK and Australia’s employment services, skills, criminal justice, health and education sectors. He has a proven track-record of supporting business growth, operating at a Board and CEO level, enabling organizations to expand their market share and to move effectively into new delivery sectors.

    Matt is a well-known and respected internationally as a sector expert, and is a Fellow of the Institute of Employability Professionals.

    Matt is a keen traveler, with 42 countries under his belt (to date), and rates Nepal as his favourite destination. He is a married man and enjoys spending time with his young family, particularly at the local climbing wall where he shares his love of bouldering with them, ‘encouraging’ them to climb the more difficult routes via chocolate egg bribes.

  • Helen Blanchard
    Managing Consultant
    Helen Blanchard
    Managing Consultant

    Helen worked as a general manager in the NHS for 18 years, during which time she managed a range of acute hospital clinical services and corporate functions and worked as a Project Director for community hospital redevelopment. Helen’s final NHS post was as Director of Strategy and Marketing at an acute Foundation Trust.

    Helen has worked as a change consultant for eight years and has been involved in strategic and service reviews, service redesign and development and programme management in health and social care, local government and housing association settings.  She has supported the development of integrated health and social care services in Essex and in Berkshire, provided ongoing strategic and change management support to Frimley Health NHSFT and to the South Central Ambulance Service NHSFT and recently spent a year as Programme Director for primary care modernisation at a CCG.

    When she isn’t working Helen enjoys time with family and friends, visits to the cinema and theatre and drinking gin and tonic, sometimes skilfully combining all three of these interests. She has an MBA (distinction) from Warwick University.

  • Fran Hoey
    Managing Consultant
    Fran Hoey
    Managing Consultant

    Fran Hoey is our Operations and Change Lead. Fran has worked in the Employment Support sector for 7 years in various senior roles. During this time, Fran implemented the Work Programme across the South of England and led a number of transformation programmes, driving performance and service improvements. He also has recent experience of direct operational leadership of complex contracts across varying geographies and has worked in countries outside of the UK providing a rounded view of best practice. 

    Prior to his involvement in the Employment Support sector Fran worked for a global insurer, coordinating international cross-selling opportunities, as well as ensuring an effective relationship management structure was in place. In addition, Fran acted as a consultant on a local government transformation partnership, identifying opportunities for service improvements, whilst seeking cost savings.

    This extensive experience, utilising both solutioning and operational skills, enables Fran to provide a excellent input into service design, whilst understanding the practical implications that ultimately need to be addressed to ensure performance is maximised. This aligns to Fran’s ethos of seeking to ensure that public funds are utilised as efficiently as possible, resulting in the greatest benefit to the service-user. Fran has a very odd sense of humour. Just hope that you he doesn't get you for Secret Santa. 

  • Seonagh Marray
    Project Support Analyst
    Seonagh Marray
    Project Support Analyst
  • Jerome Douglas
    Senior Business Consultant
    Jerome Douglas
    Senior Business Consultant

    Jerome has recently joined the team at 4OC. He has wide ranging experience of the health and social care sector, having worked as an interim manager on a number of assignments in a local authority, CCG, and acute hospital setting for over 12 years.

    Jerome has managed a wide range of projects and programmes to establish strategic commissioning arrangements, integrated care, and drive transformational change for clients, mostly in London and the south east of England.  He has also recent experience of working with NHS England, on the new care models programme supporting the vanguards to move forward with their blueprints for redesign of health and care systems.

    Jerome has a keen interest in health and wellbeing in communities, and is actively involved in various projects, including participating in advert campaigns against cyber abuse and establishing workplace health programmes.  

  • James Curran
    Strategic Marketing Manager
    James Curran
    Strategic Marketing Manager

    4OC is dedicated to the delivery of world class public sector service delivery. We spend considerable effort understanding how best to achieve this goal. James develops our strategy for developing and maintaining our relationships with various markets and customers in order that we consistently address the challenges they are facing.

    James also supports us in ensuring that our organisation has a very clear approach to our people, our customers and our community. He’s a bleedin heart, do gooder. Helps the CSR box ticking. James has been a huge success in a number of different industries including BPO, banking, software development, the voluntary sector and with Apple.

  • Loretta Outhwaite
    Associate Managing Consultant - Health
    Loretta Outhwaite
    Associate Managing Consultant - Health

    Loretta, a Chartered Management Accountant, is an experienced Chief Finance Officer and Deputy Chief Officer, who has worked for over 30 years within healthcare and the public sector in the UK and in Jersey. In addition to having comprehensive finance skills and experience, Loretta has undertaken national, cross-healthcare economy and local programme director and manager roles relating to information technology, professional and service transformation.

    During her career Loretta has had the opportunity to lead and manage across all healthcare sectors and settings, and a wide range of functions, including: performance and contract management, information technology, procurement, information governance, corporate governance and corporate communications. This has provided her with a holistic, broad and deep understanding of healthcare and public-sector services.

    As an NHS Future-Focused Finance (FFF) Valuemaker, Loretta is passionate about the power of finance in supporting delivery of excellence in patient care and about making people count. Until recently, Loretta was the Senior Responsible Officer for the NHS FFF workstream ‘Great Place to Work’, which focused on diversity and career development.

  • John Curran
    Solutions Director
    John Curran
    Solutions Director

    The key to successful change programmes is a very clear understanding of and commitment to the goals the organisation is trying to achieve. John works with our customers to really understand the business challenges, consider all the potential solutions and develop an approach that will be used to deliver the change but still ensure it’s appropriate to the people we are working with. This includes the redesigning of IT, processes, roles and structures and mapping out how they will all hang together.

    He knows how important it is for everyone involved to have a coherent understanding of what is going on. Without this, any change becomes very difficult. John has fulfilled similar roles for a number of organisations in the Health, Transport and Government sectors working for organisations such as Capita, Serco and TfL.

    Outside of work John runs an offshore sailing racing team – he’s been round 'The Rock' twice.

  • Andrea Baker
    Senior Business Consultant
    Andrea Baker
    Senior Business Consultant

    Andrea has almost twenty years’ experience working across commissioning, acute and community health services, local and central government, as well as public sector outsourcing. Her roles have included Head of Service for local and central government, Programme Manager, being both Prince 2 and MSP qualified, and Programme Closedown Director.  She has worked on national and local programmes delivering award winning services, including developing the innovative falls prevention and management solution for the Academic Health Science Network, designing social prescribing solutions and models for measuring return on investment, transformation programmes for the integration of health and care services, and delivering Universal Home Access. 

    Andrea has undertaken feasibility studies and performance management models for the provision of 24-hour social care support, tracking and identifying risks around Child Sexual Exploitation and Local Safeguarding Boards.  She has also designed new approaches to customer management and recording, delivered partnership working across local government and private business, mostly across the East and West Midlands.  She has worked for the Department of Education as subject matter expert for Looked after Children and Children’s Social Care models. 

    Andrea has a keen interest in the benefits of an active social prescribing model and public involvement in service delivery and is a member of the national social prescribing forum.  Based in Warwickshire, in her spare time she enjoys the beautiful local countryside, music, theatre, as well as finding time to continue her published book series. 

  • Daniel Snowden
    Managing Consultant
    Daniel Snowden
    Managing Consultant

    Sustainable change happens through dialogue - when people at all levels of an organisation have a voice that is heard. Daniel works to help organisations foster talent, embrace change and deliver value through supporting people at all levels to develop. An experienced executive coach, Daniel works senior teams to develop a coherent vision, offering strategic input to develop the right structures and roles to deliver that vision, and foster a spirit of constructive input at all levels, ensuring both the formal and informal organisation is considered in the way that change is communicated and the impact measured.

    He has over 10 years’ experience of working with organisations to rise to the of the challenges of organising a group of people to perform. After leading large-scale structural and culture change initiatives in the Diplomatic service, he has held a variety of change leadership roles in finance, housing, and education.

  • Emma Adair
    Senior Business Consultant
    Emma Adair
    Senior Business Consultant

    Emma is a highly experienced and versatile programme manager and business transformation consultant with extensive experience across public, private and third sector in IT, higher education, health, social care and justice. Emma spent her early career as a nurse and uses those skills to quickly form positive relationships.

    She now specialises in organisational change and programme management and has successfully managed major projects that include design and implementation of operating model and application architecture programmes, implementation of regulatory frameworks and merging of organisations.

    Emma’s wide and varied experience in diverse and dynamic companies and business functions, has involved taking on multiple roles and working with multi-disciplinary project teams. The entrepreneurial, analytical and innovative abilities she has acquired over time has enabled her to proficiently assess a company’s business needs and then structure appropriate and effective strategies for business transformation that will drive growth and development.

    Paul Marray
    CEO

    Paul brings over twenty years experience successfully delivering large-scale, complex change programmes for a broad spectrum of clients including the NHS, Central and Local Government and the Mayor of London. With this experience, Paul understands what is required to pull together effective teams with the governance that will ensure the programme achieves its objectives and is completed on time and in budget.

    Good controls, commercial management and strong programme disciplines help ensure that the programme incorporates everyone that should have an active role in making the business solution work, giving our customers the confidence that complex people and technology change can be managed successfully.

    Paul, alongside duties as social secretary, interferes with the smooth running of a farm in Ireland, bakes almost organic bread (still working on the crust) and is a part-time patron of the arts in South London.

  • James Mathew
    Business Consultant
    James Mathew
    Business Consultant

    James has been developing his client-facing and project-based skills on a variety of projects since he started with us in March 2015. He has been working closely with a number of our clients, as a key element of the delivery team, to support the development of bespoke outcome-focussed solutions.

    James studied Economics and Management Studies at the University of Sussex and graduated in 2012. He has previous business experience working for Capita. Outside of work he is an avid supporter of Fulham Football Club and regularly attends both home and away matches - this has really taught him to savour success when it comes.

  • Mat Jackson
    Managing Consultant
    Mat Jackson
    Managing Consultant

    The key to change management in an operational environment is a strong grounding in performance and quality delivery. Mat has a broad set of skills developed through many years of holding accountability for senior operational roles and leading service transformation within a programme environment.

    Mat has led change as a Solutions Director, Programme Director and Director of Operations in a variety of organisations in both public and private sector contexts. His area of particular interest is the development of organisational capabilities that allows a consistent delivery of outcomes. Mat has previously worked for Manpower, Capita and A4E.